Today it’s all about campaigns…
Campaigns that are using social media and UGC to enhance the brand, generate buzz and invoke change.
HP’s new campaign asks users to “Declare themselves” in a video, and offers $300k cash in prizes
Stuff has started a campaign using itself as the medium, and “newsworthy” stunts
Alt Group’s work for Gavin Hudson Martin has received so many awards and so much coverage, their brand profile (both Alt and GHM) must be going through the roof see also here and here and here
The campaign to encourage the Government to change the law so we get lower mobile prices – funded by 2Degrees… it is getting news coverage everywhere!
LATE BREAKING NEWS!!! You will be stoked to know that the original Play School cast and set should soon be reunited at Te Papa
And finally….
Another fine example of why you should BE CAREFUL WHAT YOU SAY ONLINE!
Cheers for now…
