Prime TV is now available on Freeview.
Expect this to have an impact on Freeview’s subscription numbers over the next few months. And expect Prime’s ratings to improve (slightly) as a result. Prime is the one Free-to-Air channel that a number of consumers still can’t receive with standard UHF reception, so its inclusion in Freeview gives consumers a chance to access their programming.
The expected increase in Freeview subscribers will also bring us closer to the 75% penetration of Digital TV required before the government switches off analogue TV altogether. The switch-off won’t be all plain sailing though… what to do with the 25% of the population who won’t have Digital at switch-off time, and what about regional channels?
Regional channels outside of main centres face uncertain future under Digital
How do you watch TV? Do you use Freeview, Sky, analogue, online or a combination? Comments can be posted below (you will need to log in).
Cheers!
