Inspiration below! Some of the more creative ad executions I’ve seen lately, both on and offline:
McDonalds makes outdoor advertising interactive. Using a big outdoor video screen in Sweden, McDonalds invited passers-by to take a photo of products appearing on the screen, which they could take to the nearby store for FREE FOOD.
A tactic that has been taken up recently by big brands is to create a story. A big story that dedicated fans can follow. Like sending someone on a world trip and documenting their travels (with brand association thrown in). Coke are doing it with something they call Expedition 206, sending three “ambassadors” to every country where Coke is sold (there are 206 of them) to find out what happiness means around the world. And KIN - an American smartphone – is sending one person around the world to meet all of her Facebook friends in real life. Follow the journey on Facebook.
Meanwhile, in New Zealand, we are seeing the evolution of music videos. Shihad’s new music video has an interactive edge. Watch it here.
And the evolution of music marketing. We know people are passionate about their music, so why not draw them in for prolonged engagement in the lead-up to a new release? That’s what 30 Seconds To Mars have done, with a local online scavenger hunt. Details here. It seems complicated, but this sort of communication (it all starts with Twitter) to dedicated followers is becoming more common and isn’t as hard to set up as you might think!
The online job search market in New Zealand is highly competitive. Seek is trying to generate brand loyalty and ongoing engagement through the creation of online games that tie in with their advertising campaigns. Meanwhile, TradeMe has started a video series following four job-seekers, tying in advice and tips for others looking for work. It is being promoted heavily across the TradeMe suite of sites, and you can see it here.
Until next time!
Cheers,
