First things first, folks… what with Jeremy Wells’ new programme on TV and the “Bird of the Year” competition on National Radio, NZ birds are so hot right now. And this one is definitely hot – from the BBC’s “Last Chance to See” documentary series. I laughed!!!
The format of these Four Eyes posts is starting to look somewhat familiar. A number of these stories seem to replicate or continue with themes visited previously…
For example, WiFi on commercial flights? Google has teamed up with Virgin America to offer free WiFi on their services. How cool are Google Doodles? Google launched an NZ-wide competition for schoolkids to create a Google Doodle that will be used on the site.
But seriously folks, there are some interesting developments happening in the world of advertising media. The biggest news is that in the UK, online advertising spend looks to have overtaken TV spend for the first time. In New Zealand, online adspend is predicted to overtake radio and possibly magazines this year, making it our third most popular medium after newspapers and TV.
Another big story is that Microsoft has done deals with both Facebook and Twitter that will see the social media sites’ users’ status updates and posts included in Microsoft Bing search results. Whether this means that your status update about the rip in your tights will become public fodder is unclear. And if you’re searching for “McDonalds” do you want to see all the tweets saying “Just had McDonalds for lunch”? One thing is certain – Microsoft has finally beaten Google to something!
and now…
MY COOL ADS OF THE WEEK
Auckland billboard for Yellow, displaying tweets in real-time
BNZ’s innovative display ad that took over YahooXtra’s news page
L&P’s Tourism Paeroa campaign running across multiple media
KFC in Dutchland take a novel, cross-media approach to fast food marketing
Fail! Toyota’s “scare a friend” campaign backfires, agency gets sued!
Enjoy the sun this long weekend – I will be!
