TRACTA :: 4eyes

To kick things off and ensure everyone’s creative juices are running freely (but please don’t dribble on the floor), here are some cool, quirky and powerful ads/campaigns:
Olympus PEN http://olympus.eu/penstory/

Red Meat featuring Sam Neill and a ranga.  Needless to say PETA weren’t too happy with this! http://www.themainmeal.com.au/REDMEATAmazingFoodNutrition?ac=hp

New VB campaign – launched with 2minute ad right before first ball of the Ashes http://bestadsontv.com/ad_details.php?id=22872

Auckland City Mission on Trademe http://www.trademe.co.nz/acm

With all of this advertising happening online, what do consumers think of it?  And how and why are they really going online?
Users don’t mind ads, cos they know it means they get content for free http://www.imediaconnection.com/content/23827.asp

Unless the content they want is on NBR.co.nz – they’re trying to get users to pay for content (again).  Good luck to them I say! http://computerworld.co.nz/news.nsf/news/A09F6777B94720D4CC2575F500151620

Facebook is being used as a dating site, just ask Kelly & Kelly

http://www.nbcmiami.com/news/local/A-Tale-of-Two-Kellys.html?yhp=1

And YouTube is being used for makeup advice (50million views per month!)
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110094

Twitter is being used to assess candidates for jobs (the more Followers the better) http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110094

Meanwhile, some people just don’t get Twitter.  Like David Letterman.
http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=785

It’s all about what’s cool.  I wish I was cool.

Nice article on Cool Hunting
http://www.stuff.co.nz/technology/digital-living/2612413/Chasing-the-next-big-web-thing

New York magazine tells us what’s cool http://nymag.com/arts/all/approvalmatrix/57869/

It would appear that television is still cool http://www.emmys.com/nominations

But sometimes it’s just about weird stuff!
Like the man with blue skin (no Smurf jokes please) <http://carlysviews.blogspot.com/2009/07/imagine-having-blue-skin.html>

And finally, these are some examples of ad placements that may not have been the best. <http://www.youtube.com/watch?v=aQ8TJs6bZjw&eurl=http%3A%2F%2Fwww.theweirdsite.com%2F&feature=player_embedded>

Hope you got a laugh!  Enjoy your weekend!