This year’s Superbowl Sunday, when the New Orleans Saints won their first ever NFL title, garnered the highest average audience for any television programme ever in America. Within about 3.5 hours of game time, there were nearly 48 minutes of ads, which went for around $3million per 30-second spot.
You can see all of the ads here, thanks to YouTube aggregating them all together (superbowl ads are potentially talked about more than the game itself). This may even have been a deal with the broadcast network CBS, as you’ll see their programme promos also feature within YouTube’s selection. Direct links to the most popular ads:
Snickers Doritos Bud Light Budweiser And my favourite Google
But it’s not all about TV ads this week, and it’s not all about America either. Here are three examples of taking a campaign idea and extending it, to take advantage of the media environment and generate true consumer interaction.
We start with a simple, but striking, billboard execution from Kenya. We have seen this before, carrying a billboard execution outside the boundaries of the 6×3 to make it fit with its environment/placement. High concept but not high cost!
This (high concept, high cost) tactical project for Nokia in the UK takes billboard advertising to the next level. I’ll let the video tell the story!
Another video, this time explaining how DDB put together an interactive (TV, radio, web) campaign for NZ Coastguard. I’m not entirely sure if it reached the core target audience of irresponsible boaties, but hopefully the coverage will have resulted in a bit of financial support for the Coastguard.
I hope you’ve enjoyed this (and not wasted too much time or bandwith!!). Would you like to see more creative ad executions from Four Eyes? Do you have any favourite ads you’d like to share? Let me know with a comment below.
