Once again the news is full of the death of print and the future is digital.
One of the most consistent magazine performers in the US is about to reduce its base advertising rates by 42%. Playboy magazine will reduce full page rates from $2.6million to a paltry $1.5million on the back of an 18% drop in circulation over the past three years.
Meanwhile in the US, newspaper circulations continue to decline while visits to newspaper websites continue to grow.
Showing that some media properties still appeal to advertisers, Visa has just signed up to sponsor the Olympics through to 2020 – that’s FIVE Olympic Games. That’s confidence!
If you spend a bit of time online, like I do, you’ll be surprised what will turn up. It made mainstream news as it was a “world first”, but it all happened online when U2 live streamed a recent concert over YouTube.
Governor Arnold Schwarzenegger had a nice comeback to an assemblyman who heckled him, including a “hidden message” within his official letter to veto a proposed bill (or something like that!).
And this one … I just don’t know what to say about it!
BEST (AND WORST) ADS I’VE FOUND THIS WEEK
Telecom’s “This little light of mine” – the neat website that goes with the ad. I want to hate it, but I quite like it!
Fast & Furious – print ad for Sky On Demand (ran in Skywatch)
Bill English promotes TVNZ7. Or is it the other way around??? (Labour isn’t happy!)
That’s it from me!
