TRACTA :: 4eyes

Prime TV is now available on Freeview.

Expect this to have an impact on Freeview’s subscription numbers over the next few months.  And expect Prime’s ratings to improve (slightly) as a result.  Prime is the one Free-to-Air channel that a number of consumers still can’t receive with standard UHF reception, so its inclusion in Freeview gives consumers a chance to access their programming.

The expected increase in Freeview subscribers will also bring us closer to the 75% penetration of Digital TV required before the government switches off analogue TV altogether.  The switch-off won’t be all plain sailing though… what to do with the 25% of the population who won’t have Digital at switch-off time, and what about regional channels?

Regional channels outside of main centres face uncertain future under Digital

How do you watch TV?  Do you use Freeview, Sky, analogue, online or a combination?  Comments can be posted below (you will need to log in).

Cheers!

Today it’s all about campaigns…

Campaigns that are using social media and UGC to enhance the brand, generate buzz and invoke change.

HP’s new campaign asks users to “Declare themselves” in a video, and offers $300k cash in prizes

Stuff has started a campaign using itself as the medium, and “newsworthy” stunts

Alt Group’s work for Gavin Hudson Martin has received so many awards and so much coverage, their brand profile (both Alt and GHM) must be going through the roof see also here and here and here

The campaign to encourage the Government to change the law so we get lower mobile prices – funded by 2Degrees… it is getting news coverage everywhere!

Virgin Airlines American asks users to “tell us about your first time”.  Interesting to see they have 950,000 members of their loyalty club but only 31,000 fans on Facebook…

LATE BREAKING NEWS!!! You will be stoked to know that the original Play School cast and set should soon be reunited at Te Papa

And finally….

Another fine example of why you should BE CAREFUL WHAT YOU SAY ONLINE!

Cheers for now…

Entertaining, bizarre, interesting, controversial… it’s all in here!

Tui billboard ideas about the All Blacks… 18 in the article, 159 comments!

Why New Zealanders return home (it’s a great place for the kids)

Dear Advertisers: Please stop using unbelievably beautiful people in your ads

Topical Michael Hill ad (at solar eclipse time)

The famous Wedding Dance – over 17 million hits!

The less famous spoof – Divorce Dance – only 1 million hits

And I like this one best – “Proposal”, the musical event

Enjoy!

Can you believe it’s August already?  That means there are only 146 days left in the year.  Can you fit everything in???

This week Mobile and Social have been the buzzwords in online marketing (again!), as technogeeks ponder “what will be the next big thing”?

Facebook goes fully mobile, heading on to Google-driven phones

Sprint Mobile (USA) launches “Green Phone”

Tumblr = the new Twitter?  (Why do websites exclude the “e” from their names?  Flickr, Tumblr, etc??)

Twitter may not last if they can’t keep up their security and reduce “downtime”

2Degrees has used Facebook well to connect with new customers: they have 20,000 fans engaging with their brand

Facebook is now the Fourth Largest Website In The World (Moro should take note)

Following on from last week’s post about Paying for content and the growing divide in media accessability, here are some more stories that prove the point.

Rupert Murdoch reckons his content will be good enough that users will pay for it

Consumers are paying for content – in fact they are consuming more paid (books, cable, music) media than ad-supported (newspapers, magazines, free-to-air TV)

And they are even paying for virtual goods (i.e. things that don’t really exist!)

Do you Google?  Should you go Google?  Google’s campaign to promote their Applications (in direct competition with Microsoft Office, etc).

Campaign preview

Same again, with some market information.  Did we mention that Google is BIG?

Feel free to comment on this or any of my Blog posts.  A comment from last week asked for more funny stuff… a new post is coming soon!

Cheers,